Geelong gets the edge on MICE

IN an Australian first, Geelong
Otway Tourism and the general
managers of Geelong’s major
conference accommodation
providers have created a
Standard Accommodation
Contract that makes it easier for
professional conference organisers
(PCOs) to plan an event in Geelong.
With the intention of giving
Geelong an edge over other
Australian regional destinations in
regard to business events, the
new agreement eliminates the
need for PCOs to examine
multiple and vastly different hotel
contracts and allows for a more
streamlined approach to
negotiations when organising a
conference or business event.
General manager of Mercure
Geelong, Benjamin Krieg, said
“We are excited to be part of this
Australian first and exciting
initiative for Geelong.
“The introduction of the new
Standard Accommodation Contract
will ensure that PCOs, associations, corporate and
conference bookers can focus on
booking their conference in the
superb city of Geelong without
the hassle of trawling though
numerous and cumbersome
contracts for multiple hotels,
especially when their conference
is too large for a single property
to host.
“We are confident that this new
agreement for Geelong’s
accommodation providers in
collaboration with the awardwinning
team at Business Events
Geelong, will foster new
relationships and continue to
drive more residential
conferences to Geelong, further
cementing its place on the map
as Victoria’s preferred conference
The next phase of the Standard
Accommodation Contract will be
to encourage other Geelong
accommodation operators with a
business events focus to partner
in the program.